I'm excited to take social media to another level this semester with my Public Relations in the Age of Digital Influence class at Hopkins.
Especially excited about the reading list, which includes books that I've wanted to read for a while now:
Groundswell: Winning in a World Transformed by Social Technologies
Charlene Li and Josh Bernoff (Hardcover – April 21, 2008)
Influence: Science and Practice (5th edition)
Robert B. Cialdini (Paperback – Aug 11, 2008)
The Anatomy of Buzz Revisited: Real-life Lessons in Word of Mouth Marketing
Emanuel Rosen (Paperback – Feb 24, 2009)
The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff
Clara Shih (Paperback – Mar 22, 2009)
Unleashing the Power of PR: A Contrarian’s Guide to Marketing and Communications
Mark Weiner (Hardcover – June 23, 2006)
Designing for the Social Web: Voices that Matter
Joshua Porter (Paperback – May 4, 2008)
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