Millenial Makeover

No wonder "Millenial Makeover" is one of the NYT Favorite Books of 2008 - it discusses some of the most pressing issues of our time: how social media affects elections and politics. The book discusses how the winning party will successfully use and keep up with technology. This technology, according to the book, is rapidly changing the political environment.

It does a fairly decent job of describing the current political environment, and predicting the future - tracing how technology changed everything from pop culture, such as music and movies, to national politics. I'd like to think of myself as a "millenial," the way the book describes them - the early adopters of society, the optimistic politically and economically, the ultimate group that every marketer wants to reach because they are the movers and shakers. It's the ultimate book for anyone wanting to learn more about and understand this millenial generation - how to reach them, identify what they want, and give it to them. It provides surprising insight into the 2008 elections -- which set a precedent for using technology to gain support quickly and efficiently. The book also discusses how campaign techniques - fundraising, advertising, etc - have been revolutionized by millenial thinkers and technology.

The insights offered in this book are valuable to anyone wanting to understand domestic politics and their correlation with the technological world.

The Politics-To-Go Handbook

I was excited to read The Politics-To-Go Handbook: A Guide to Using Mobile Technology in Politics because I probably know the least about mobile technology in the technological realm. I've always wanted to create a mobile phone friendly version of USIP.org. This guide, to say the least, was definitely worth printing the 100+ pages and putting into a binder to keep in my library of quick reference guides.

Even though I would have liked to read something that was less of a primer/background guide and more of a analysis of mobile strategy, this guide helped me understand the demographics of cell phone users and texters and helped lay the groundwork for what the future of the mobile industry might look like.

Demonstrating several examples of success -- like the massive texting during the Live 8 concerts and the use of popular bands like U2 to mobilize their audiences toward a certain cause through cell phone registration systems -- this piece also brought about something that I learned back in 2001 when I was studying as an undergraduate in Europe. Texting was rampant in Europe back then (I'd be lucky if someone ever actually called me!) and I remember thinking that it was weird that no one texted in the US. It was still an undiscovered service that would later prove to be a cheap, effective way for communicating with one another. This article touches on the very subject of why the US lags so far behind in mobile technology (an example Dr. Rosenblatt gave in class once asked if you put a cell phone and laptop in front of someone living in Asia and asked them to find an answer using one of the devices, chances are, they'd reach for the cellphone instead of the laptop, whereas someone in the US was more likely to reach for the laptop). Looking further into this issue seems compelling. Exploring cell phone security, mobile campaigning, fundraising capabilities, how to use cell phones for charity, and integrating video into mobile technology are all important topics for analysis in determining the future direction of mobile technology.

No doubt that mobile technology will emerge as a major player in the filed of communications in the next few years and this piece is a good primer in that direction.

The Argument: Inside the Battle to Remake Democratic Politics

You can tell when an author is a journalist. Their books are smooth, easy to read pieces that make sense and somehow make complicated topics easy to digest. Matt Bai, author of "The Argument: Inside the Battle to Remake Democratic Politics" and a journalist covering American politics for the New York Times Sunday Magazine accomplishes the task of showing how grassroots organizations are becoming major political movements and are reshaping a major political party in this country through mechanisms such as the Internet. He portrays a brilliant inside look at the inner workings of the Democratic party.

His behind-the-scenes look at the relationship between grassroots movements like MoveOn.org and blogs such as The Huffington Post and The Daily Kos (both of which I read weekly, if not daily), and huge political players like Howard Dean, Bill Clinton, the Democracy Alliance clearly shows the internal power struggles, obsession with the Republican party, and the clash of egos that have prevented the Democratic party from expanding, succeeding, and become a coherent party with a coherent "argument". While politics are clearly more complex than simple partisanship, Bai points out that the agonizing blows dealt by a cohesive and strong Republican party and the disaster left behind by the Bush administration gave the progressive party the right motivation it needed to regroup and reorganize. The election of Obama was only the first taste of sweet victory for the Democratic party; how he will actually implement his coherent message of "change" has yet to be seen. But the opportunity is there.

This type of comparison kind of reminds me of the organization of the Israeli lobby and the progress they have made through their strategic organization and leadership, as compared to other groups who could benefit from such structure and organization and a clear communications message, such as the Palestinians. Has anyone ever read The Israel Lobby? If not, you definitely should. It's an amazing look into the organization and structure and power of AIPAC (The America Israel Public Affairs Committee). It proves that having a coherent message (or an "argument") will help you succeed. It proves that new ideas backed by effective strategies also help you succeed. It's precisely what the Democratic party needs, according to Bai.

Perhaps most interesting is Bai's account of a MoveOn.org party/bbq he attended that was organized by someone energized by his disdain for FOX news and his Republican neighbor. What Bai noticed at this party was a critical notion to understanding political movements online: the participants were not young, tech savvy kids who are stereotypically known to be the ones controlling the Internet Age; but they were middle-class suburban adults who, for some time now, have felt disenfranchised by American politics, as Bai points out. MoveOn.org helps organize these people and provides a forum to connect with one another and allow their voices to be heard.

After reading the book, I decided to do some research about Matt Bai and his book and discovered that the book was quite controversial, and was actually the only political book in 2007 to be named a New York Times Notable book. I was really impressed by this book - I think Bai has an interesting take on progressive politics and I think he highlights the challenges facing American politics accurately.

O.M.G.

You have to see how amazing social networking is.

Bakcground: My status on Facebook today says: "cheers to Obama and to the nobel committee for taking this action to highlight how important diplomacy is to peacemaking."

The attached is a personal message I received on facebook from someone i went to ELEMENTARY school with and have not spoken to in about 18 years.











Text: Hi Dida - I wholeheartedly disagree with you about President Obama getting the Nobel Peace Prize. You're certainly entitled to your opinion, but I'm going to choose not to be friends with you because of it.

Dida Atassi: LOL!


Cheers to social networking.

Care2 and Online Advocacy

Care2 is an online advocacy group that I first heard about in Rigby's book (see posts below). The do some pretty cool stuff, so I've decided to get involved by following them on Twitter, and attending a release of an e-campaigning benchmark report they are hosting with Advocacy Online. The event is actually an exclusive simultaneous live webcast in Washington, Toronto and London. I'm hoping to learn a bit more about what works with online advocacy and campaigning, the most effective ways to organize people in a virtual world, and hopefully, this report will also be able to lay out best practices. I'm starting to really get into the strategy behind these campaigns. I'll report back on what I learn. The event is on October 13.

ADC and Social Networking

I'm a member of the American-Arab Anti-Discrimination Committee on Facebook. They are an issue advocacy group and grassroots civil rights group devoted to empowering and protecting Arab-Americans. They defend civil rights, promote civic participation, defends the interest of Arab-Americans and tries to promote balanced U.S. policy in the Middle East.

Facebook seems to be like a focal point of ADC's activities. With over 2,100 members of it's group, I continually receive messages from the group asking to support or denounce particular legislation in Congress, or messages designed to raise awareness about a particular case or a person. The messages are often short and succint and include a link to direct the group member to a place of action. ADC uses a tool that I find particularly useful is called Capitol Advantage which allows ADC to send out action alerts to its members. When I receive these action alerts, I can read a short summary of the issue at hand (ie: guantanamo, hate crimes, human rights) and who I need to contact (Obama, a Congressional leader, etc), and I don't have to go out of my way to do it. ADC's Action Alert provides a form right there for me to sign my name on and hit send, and they take the responsibility for forwarding it to the appropriate people. It has a pre-drafted letter that is actually editable if you wanted to make some changes ready to go. It even gives you the option of whether you'd like ADC to send it for you through e-mail or as a printed letter.

I can send a concerned letter to my President or my Congressman all through just simply becoming a member of a Facebook group. This was all only one click away from the group's page. The page also provides me links to articles, op-eds, and information about gatherings and demonstrations all from the group's wall.

By being a member of this group on facebook, I feel automatically connected to the 2,100 and I feel as though I'm an active participant by simply taking out a minute of my day to post an interesting link to an article or by clicking send on a letter advocating for crucial change.

Here Comes Everybody....

Clay Shirkey's "Here Comes Everybody" uses real-life examples and interesting brain teasers to get across his point that power is generated through groups of people and not individuals. The connection I appreciated the most was the one he made between the function of groups and the success of online social networks. MySpace,Facebook, Flickr and YouTube haven't all succeed because of great company organization and management and a dedicated staff and a powerful public relations strategy (albeit, these are certainly factors in its success), but they've succeed through the power of people to communicate with one another. They've also succeeded because they meet the powerful psychological need for humans to be heard.

An example of this that Shirkey gives in his book is what Flickr did went it first started -- the president had her staff comment on other people's albums and photos to get the site off the ground and to show people that someone was out there watching and listening. A lot of Shirkey's book made me think about the psychology of people in a group. Take the Facebook wall, for example. A person's "wall" is a place where everyone can see someone's status updates (what they are currently doing) and where members of Facebook can have a very public "conversation" back and forth by posting on each other's walls. It is known that the "walls" are very public places. Why not have a private conversation through personal messaging or email? Why display conversations for all? Shirkey would argue that this is the group phenomenon; communication between groups is no longer private and it's no longer limited to real-world meetings. This "user-generated content", he says, isn't created for general consumption, or even for a large audience. It's geared toward a community of people - usually a small, pre-connected group of people, and this, according to Shirkey, is revolutionizing the way we communicate with each other. It is now imperative to understand this type of communication in order to reach people in the digital age. This new era of public communication brings about information overlaod and requires us to filter our information accordingly. The difference between small group communication and broadcast communication is where the fundamental changes lie; participation and production of information also now lies within the group, rather than with an elite group of writers, journalists, authors, who craft a message only directed toward large audiences.

Also particularly striking about Shirky's book is how we currently underestimate the connections and the power that a group has. He demonstrates this using the Birthday paradox, which is, according to Wikipedia, the following:

In probability theory, the birthday problem, or birthday paradox pertains to the probability that in a set of randomly chosen people some pair of them will have the same birthday. In a group of at least 23 randomly chosen people, there is more than 50% probability that some pair of them will have the same birthday. Such a result (for just 23 people, considering that there are 365 possible birthdays) is counter-intuitive to many.

Shirky uses this to show that there are many more connections among a group of people than we are inclined to think. The power of groups are harnessed when they are given the tools to work together.

This type of power is especially harnessed in social media, which makes it easy for people to contribute by providing them with the tools. For example, contributing to Wikipedia is super easy. You don't have to have any technological knowledge. You just log-in and edit and add to the collective knowledge and information. Another example of this harnessed group power, similar to Shirky's Linux example, is the Content Management System that we use here at USIP. It's called Drupal. Drupal is an open-source software that is continually built upon and enhanced by a large community of users. There are Drupal developers out there - but lots of other types of developers - web developers, software developers, coders, analysits, etc - contribute to making the system customizable and usable. Drupal has a large community of users that share and benefit from each others experiences with the system.

On the down side, however, while this book had a lot to offer, I didn't really feel like this book had anything new to offer, other than re-energizing me to think more deeply about how looking at the psychology of humans can help better understand their behavior in a group. Shirky's an idealist who is very much pro-technology, but rarely looks at the consequences of group collaboration and how this could negatively impact individual recognition and work.