Twitter Strategy for Gov Departments

Found an awesome template outlining a strategy for governments using Twitter:

http://blogs.cabinetoffice.gov.uk/digitalengagement/post/2009/07/21/Template-Twitter-strategy-for-Government-Departments.aspx

These points seem especially critical to me:

• To set clear objectives and metrics to make sure there's a return on the investment of staff time (and if there isn’t, we’ll stop doing it)
• To make sure the channel is used consistently and carefully, to protect corporate reputation from silly mistakes or inappropriate use
• To plan varied and interesting content, and enthuse those who will provide it into actively wanting to do so.